Paul Gillin

JUNE 22, 2012

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.”

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

OCTOBER 31, 2011

Spector : We’re looking to attack everything that breaks down barriers to communication. We want to break down those barriers while also preserving property rights. Google cars are an example of that. They understand enough of road conditions that they can drive pretty well. How do you infer a description from an image?

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. But more than 60% of members aren’t customers, making them a lucrative prospect base. It’s clear to casual visitors that CareOne is no fly-by-night operation.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 9, 2011

Corporate transparency is humanizing executives and breaking down hierarchical barriers. Discussion groups have formed around topics that have nothing to do with healthcare, but that’s okay. By playing, people are learning skills that are paying dividends in other ways. For Ed Marx, openness to new ideas is a guiding principle.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 17, 2012

Crisp said traditional project management was complemented by a collaboration steering committee that addressed issues like adoption barriers as well as technical problems like SharePoint integration.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 24, 2011

The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. A blog post and a writer were assigned in advance to ensure the creation of the content. What do these people think they are?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

The low barrier to entry and ease-of-use are two of Twitter’s most endearing points. More than five years after Twitter launched, we still hear questions all the time about its value. To the uninitiated, it’s a cacophony of voices sharing mostly useless information. And to a large extent that’s true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50