KoMarketing Associates

AUGUST 16, 2022

About 73% of respondents said that insufficient tools/technology were their main barrier to data access. This suggests that improved accessibility may yield more benefits for marketers who attempt to leverage data. Sixty percent cited a lack of data management processes. Marketers Still Lacking High-Quality Data and Analytics.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

JULY 7, 2021

Previous data suggests that marketers have faced many barriers to success in this area. In terms of the most difficult channels to analyze for ROI, social media marketing (47%) tops the list.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

SEPTEMBER 28, 2021

Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

OCTOBER 5, 2021

Some of the primary barriers to success have been data unification (38%), improving the user experience (37%) and being able to streamline marketing processes (30%).

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

KoMarketing Associates

OCTOBER 15, 2020

Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success. Approximately 28% of the best-in-class marketers have been “very successful,” while only 13% have been “unsuccessful” altogether. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JUNE 9, 2021

Influencer marketing on Instagram removes the barriers of traditional advertising because customers get to know about your brand from someone they trust. Approximately 62% of marketers claim that they’ve seen an increase in sales when working with influencers on social media advertising campaigns as well. “It

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report. Martech Barriers to Success.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

JUNE 11, 2020

The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%). Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

APRIL 7, 2021

Ascend2 conducted its “Revenue Attribution Outlook” report, and data showed that the greatest barriers to success for marketers in terms of revenue attribution are data quality (42%), analyzing marketing impact at each buyer stage (40%), and obtaining budget and staff (36%).

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

JANUARY 24, 2019

That being said, they still face barriers when it comes to achieving this primary goal. To overcome this barrier, 9 out of 10 marketers say they need partners who allow them to own the data created from their campaigns. “To

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

KoMarketing Associates

FEBRUARY 11, 2020

That being said, statistics suggest that there are still many barriers associated with email marketing. Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

MARCH 11, 2020

However, they face several barriers to success. Just 19% of respondents said that they already have a strategy in place, while the same percentage stated that they are still working on creating a strategy altogether. Ideally, most marketers (55%) would like to improve marketing efficiency through their martech stack optimization strategy.

Marketing & Strategy 157

Marketing & Strategy Marketing Strategy Barriers Class 157

KoMarketing Associates

APRIL 2, 2019

Previous research has suggested that there are still many barriers keeping marketers from customizing the buyer experience. This percentage is closer to 76 percent for those with 10 or more customer engagement systems intact. Marketers Still Face Challenges with Content Personalization.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

MARCH 26, 2018

times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report. About 96 percent of respondents believe that content interactivity impacts buyers’ decisions.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

OCTOBER 24, 2018

That being said, the report also discovered some barriers marketers face to achieving this, such as applying attribution technology (43 percent), consolidating data sources (39 percent) and analyzing campaigns by channel (38 percent).

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

KoMarketing Associates

APRIL 25, 2019

To overcome this barrier, 90 percent of respondents say they need partners who allow them to own the data created from their campaigns. However, 66 percent of marketers said that “walled gardens” – closed systems with little room for free data movement – are preventing them from improving their first-party data.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

JANUARY 17, 2019

That being said, marketers faced barriers to success back then as well. DemandWave’s “2016 State of B2B Digital Marketing Report” found that 38 percent of B2B marketers, in particular, were focused on driving more quality leads with their digital marketing efforts. In general, 28 percent stated that they wanted to drive more leads.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

KoMarketing Associates

APRIL 3, 2017

According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

MAY 7, 2018

times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report. In addition, 96 percent of respondents claimed that their content interactively impacts buyers’ decisions.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

MARCH 1, 2018

The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. This can run the gamut from political or ideological sites to news and parody sites, to comics, adult sites and more.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

AUGUST 28, 2018

However, there are still several barriers to achieving this, including applying attribution technology (43 percent), consolidating data sources (39 percent) and analyzing campaigns by channel (38 percent).

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

JULY 3, 2018

Lead quality (45 percent) was considered to be the main barrier to email marketing success. Ascend2 conducted a survey titled “Email Marketing Engagement” and discovered that for most marketers (55 percent), their top goal is to improve email engagement.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

JUNE 11, 2018

times more likely to report their content is shared frequently or very frequently, it is important to reduce the barriers by ensuring that content can be shared with ease,” wrote the authors of the report. In addition, 96 percent of respondents say that content interactivity impacts customers’ decisions.

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

KoMarketing Associates

MARCH 27, 2018

One-third considered their efforts “best-in-class” Lead quality (45 percent) was considered to be the top barrier to email marketing success. In terms of achieving these top objectives, the majority of respondents (79 percent) indicated they have been at least “somewhat successful.”

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

KoMarketing Associates

OCTOBER 5, 2017

The “State of Marketing Attribution 2017” from Adroll recently discovered that the majority of marketers (35 percent) believe that defining the online customer journey is the greatest barrier to marketing attribution. This is followed by a lack of prioritization in analytics (32 percent) and the complexity of data (32 percent).

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

FEBRUARY 16, 2017

The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

KoMarketing Associates

MAY 30, 2018

Even if commercial activity ends up being the only route accessible in influencer marketing, the ongoing engagement through Twitter may break down barriers in outreach, since those profiles will already be aware of the brand / organization pitching them. Employment Engagement.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

OCTOBER 15, 2015

While you can’t force someone to like your brand or enjoy your products, you can remove barriers or perceived barriers that might otherwise deter them from interacting with your brand. Can you think of ways your company could take a lesson from Canva’s book? Be likeable by being helpful.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

FEBRUARY 20, 2018

Barriers to Success. We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. Decision Criteria. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

OCTOBER 3, 2017

Ease of use also creates a low barrier to entry. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. Anyone with an email address can create an account.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

SEPTEMBER 22, 2021

From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Video content is likely to remain a very popular form of content, so now is the time to start thinking about how you can incorporate it into your content marketing strategy. Optimizing Marketing Automation.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

AUGUST 23, 2018

Having the right B2B marketing automation strategy is one of the biggest barriers to setting up a marketing automation system. In fact, “data quality” is the number one barrier to implementing true one-to-one personalization : Of course, having clean data can be quite the challenge. Have a defined strategy.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

AUGUST 26, 2020

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Is it maybe… perhaps… because you’d just rather not appear on screen? If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209