Chris Koch

OCTOBER 12, 2010

Without the IT hairball to lock providers and customers together in a death embrace, the barriers to switching providers will come down. Relationships will matter more after the sale. The cloud means that everything becomes a service. What do you think?

Marketing Management 100

Marketing Management B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

SEPTEMBER 18, 2009

Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed. The brilliance of the people at Twitter was to realize (or at least hope) that we wouldn’t mind if they changed the rules of relationships on us.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Because Twitter has written its own rules for relationships and because by signing up for Twitter we all agree to play by those (new) relationship rules, the trust barrier is effectively removed. The brilliance of the people at Twitter was to realize (or at least hope) that we wouldn’t mind if they changed the rules of relationships on us.

Social Media 100

Social Media Viral Marketing Tools Media 100