Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
B2B Marketing Traction
DECEMBER 12, 2014
In this situation you can show your client why their idea is high risk: strong existing competition, high or low barriers to entry, etc. They often get myopic or attached to the idea and lose sight of what’s real. Have them talk to an industry expert or analyst if necessary. I worked with a client to launch two new product lines.
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