The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead. Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know. Like most things in marketing, your lead nurturing program shouldn’t be a set-it-and-forget-it endeavor.
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