MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
They’ve interacted directly with your marketing efforts, indicating they’re serious about your product or service, and they’re ready to start speaking with your sales team. Focus on B.A.N.T. Budget, Authority, Needs, Timelines) Using B.A.N.T. Does the lead have the budget for your product?
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