MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
However, if that same lead gets a follow-up from a marketing rep with more information about their industry and challenges they might be facing, trust is built and interest piqued. Slowly, as the lead understand their needs and how a specific product can help, they become a pitch-ready SQL. Focus on B.A.N.T.
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