The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
Digital B2B Marketing
MAY 23, 2012
If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. The New Demand Generation Funnel Here are the biggest changes in the new Sirius Decisions funnel. Teleprospecting generated leads.
100 
Let's personalize your content