B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
Closing new businesses with a high compatibility with your internal capabilities will ultimately help you to grow a loyal customer base with greater profitability opportunities. However, as it doesn’t hold as much value as a BANT (Budget, Authority, Need, Timing) qualified lead, it’s highly likely to be rejected by a sales team.
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