Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Inbox Insight

AUGUST 30, 2022

Determining what a quality lead looks like to not only prioritize these but effectively nurture them is a key area of focus for the majority (40%) of B2B marketers in 2022. Effective lead generation comes down to quality rather than quantity – though ample high quality leads is undoubtedly the ultimate aim.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Yesterday Sirius Decisions unveiled their new demand waterfall at the annual Sirius Decisions Summit. Teleprospecting qualified leads.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Salesforce Marketing Cloud

FEBRUARY 6, 2024

Some inside sales reps use purchased contact lists from third-party companies or lists generated by their own marketing teams based on people who have taken action on the website or engaged via email or social media. Direct salespeople may find leads on their own by prospecting.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Buyer Persona.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Salesforce Marketing Cloud

MARCH 5, 2024

That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. What you’ll learn: What is lead qualification? Learn more What is lead qualification? This process is often a team effort between marketing and sales.

Lead Qualification 52

Lead Qualification Work Management Lead Ranking Sales Qualified Leads 52