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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. Find out why.