prospect sales 
Adobe Experience Cloud Blog
APRIL 8, 2019
In a way, sales reps are like nurses or doctors. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them. A solid definition of “lead”.
Adobe Experience Cloud Blog
MAY 12, 2016
One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Think about buying vs. building. happier customers).
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