MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
An MQL is a lead that has shown interest in your brand and that marketing has deemed likely to become a customer based on preset criteria, like product-need fit and budget. They’ve shown some interest and likely engaged with your marketing content or visited your website a few times. Focus on B.A.N.T.
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