MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
They need more information and guidance before they’ll be ready to make a purchase decision. An SQL is a lead that has expressed enough interest in your brand that they’re ready to move into your sales process. A first-time visitor who downloads a general guide like “Best CRMs of 2023” is exploring options.
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