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Know Your Numbers: The Top Metrics for B2B Inbound Marketing

FunnelEnvy

The data you generate from tracking the below numbers will provide the most insight into your marketing efforts and how well they’re performing. Qualified Leads. A qualified lead is someone vetted as a valid potential customer. Source: HubSpot. Click To Tweet. Customer Acquisition Cost. worth of business.

BANT 78
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.