Salesforce Marketing Cloud

MARCH 15, 2024

How do lead qualification and nurturing work? For example, if my business offers project management software, it would be a good idea to create a series of videos about project planning tips or case studies showcasing some of my successful timeline implementations. What do I know about their budget or buying authority?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

Here’s what this means: By working on your lead nurturing strategy, you can gain a leg up on your competition, and give your company an edge. If we were to bucket your leads into five main segments, we’d have the following…. How does it work? Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT).

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Here’s what this means: By working on your lead nurturing strategy, you can gain a leg up on your competition and grow your business while simultaneously reducing the cost of acquiring new customers. In fact, you can basically sort all of your leads into five main segments. How urgently do they need your product and service?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88