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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Get a quick introduction to cognitive biases from Wikipedia. But using it every time, especially on routine campaigns, can lead to the email equivalent of “banner blindness,” when website viewers got so used to banner ads that they learned to ignore them. FOMO (Fear of Missing out) is real in today’s society.

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Testing for B-to-B Marketers: How hard is it?

Biznology

Image via Wikipedia. Split tests are easy to set up, and applicable to any communications vehicle that drives a response—whether it be an email, a landing page, a banner ad, Adwords copy, anything, using free tools like Google Website Optimizer or scores of other SaaS or enterprise software tools.

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Why you need a mobile-native website today

Biznology

Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ).

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So Close – Next Gen Precision Marketing!

Digital Marketing World Forum

Can we really be surprised that all around the Huggies product page, we see banners promoting Amazon’s brand in a very competitive price mark. According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Photo credit: Wikipedia. Some banner advertising and email rental lists are sold this way, as well. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. What a treasure trove! But there are some potholes to consider. Pay per lead.

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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

There are six direct and four indirect revenue streams for content: Once you build your audience, you can advertise through a non-competitive partner with something like a banner or a button, or a sponsored webinar like the one we’re talking about now. Once you build a loyal audience, you can start to generate revenue.