The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests
Martech
OCTOBER 9, 2023
Get a quick introduction to cognitive biases from Wikipedia. But using it every time, especially on routine campaigns, can lead to the email equivalent of “banner blindness,” when website viewers got so used to banner ads that they learned to ignore them. FOMO (Fear of Missing out) is real in today’s society.
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