69% of Marketers Primarily Use Email for Lead Nurturing
KoMarketing Associates
JULY 20, 2021
This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%). It outperformed SMS by 92% and banner ads by 39%. Social media , however, does not lag far behind. Nearly 43% stated that they had made a purchase via a post on social media over the past year as well.
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