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Tuesday, January 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.
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Wednesday, October 8, 2008
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Level 3.
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Thursday, September 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.
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Thursday, September 24, 2009
5: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 Another strategy piece, this one on working outward from a solid website design, SEO and SEM through broader marketing tactics and media. Typical CTRs for banner ads remain in the 0.15% to 0.3% The list has changed considerably since the last look back after 300 posts.
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Friday, October 26, 2007
These tactics beat PR, direct mail, offline advertising and online banners. Their study also reveals that repeated landing page testing and optimization drives the greatest improvement on ROI for SEM campaigns. don't mean to be too harsh here as none of us knew how to optimize SEM campaigns when the web was young.
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Monday, November 24, 2008
1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007 And the most popular post thus far on the WebMarketCentral blog covers.industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs. 8: Web 2.0 7: Web 2.0
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Tuesday, March 23, 2010
For B2B marketers using banners, search engine marketing (SEM) ads, email and even a Web site to generate leads, this means that the headlines and copy must focus 100% on the concerns, needs, and pains of the company’s most qualified prospects. I admit I read Seth Godin’s blog regularly. Unlike Mr. That is. Target. Target.
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Friday, September 14, 2007
Online banner ads and print advertising receive the lowest grades for ROI. Thinking of bringing SEM and SEO in-house? MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.
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Monday, February 15, 2010
So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Display advertising begins to shift from traditional banner ads to interactive and data-driven ad formats. Spice up your SEM landing pages with interactive content, so you cut through the message and visual overload for consumers.
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Monday, September 14, 2009
It can be used to create banner ads, slide shows or Flash-like animations. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. Clinton" and "Whitewater").
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