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Digital B2B Marketing
APRIL 2, 2013
In most B2B organizations, Salesforce.com or a similar solution is the system of record. Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. The problem doesn’t begin with marketing though.
Vidyard
OCTOBER 7, 2013
With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
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Customer Experience Matrix
JANUARY 31, 2010
When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.
Customer Experience Matrix
AUGUST 21, 2009
Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*
Buzz Marketing for Technology
APRIL 6, 2010
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Even conduct the sale with payment options like PayPal in the future.
Adobe Experience Cloud Blog
FEBRUARY 17, 2011
According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Feature videos on your website.
Webbiquity
JULY 10, 2018
Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. WordPress Plugins.
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