banner Product Related Topics 
Digital B2B Marketing
MAY 30, 2013
Tactics: email, search, social advertising, native advertising , online banners. Do people rave about your product, your latest research or your vision? Tactics: email, PR, print, online banners. Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising'
Digital B2B Marketing
OCTOBER 29, 2013
I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Barely better than a banner ad will never be a claim to fame.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
AUGUST 14, 2012
What if banner ads could become as targeted and relevant as emails? How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. One of the emerging trends in online advertising promises to make this possible.
Digital B2B Marketing
APRIL 17, 2013
At one end might be the experience someone has using your product or service as you intended. At the other might be a tiny mobile banner or a transit bench on a side street. A mobile banner? Each has a role to play in creating and shaping opinions of your company and product. Advertising isn’t dead. An email?
Digital B2B Marketing
APRIL 2, 2013
Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).
Digital B2B Marketing
DECEMBER 1, 2011
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. [Tweet this] That’s the way many of them describe retargeting. This was an unscientific survey of approximately 30 people, but the results were stark.
Digital B2B Marketing
DECEMBER 1, 2011
Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at. [Tweet this] That’s the way many of them describe retargeting. This was an unscientific survey of approximately 30 people, but the results were stark.
Expert insights. Personalized for you.
100 
Let's personalize your content