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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

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LinkedIn Background Photo Ideas That Will Make Your Profile Stand Out in 2024

Bannersnack

With 930 monthly active users and 63 million businesses covering 200 countries, LinkedIn is the world’s largest social media network for companies and professionals. 8 minutes read Now it’s easier than ever for professionals worldwide to connect.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.

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How to build the best social strategy

illumin

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.