WebMarketCentral

JANUARY 29, 2007

AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. 24/7 RealMedia Web advertising and search marketing through a diverse network of consumer, business and media sites. Also B2C-focused. Now owned by AOL. Primarily B2C.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

AUGUST 4, 2009

Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

CTR 20

CTR Adwords Practices Google 20

WebMarketCentral

JULY 9, 2008

It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication. The platform may have even more value for publishers.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

SEPTEMBER 8, 2008

Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

FEBRUARY 25, 2008

That tiny percentage makes up the vast majority of banner ad clicks." Who are these "heavy clickers"? Read Dave's post to find out.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

MARCH 5, 2008

No flashing whack-a-mole banners. AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. No highly targeted Google ads based on the search terms you've entered."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

SEPTEMBER 24, 2005

FA: We use multiple marketing methods such as outbound call centers, email, search engine marketing (SEM) , banners, PR, and last but not the least, word of mouth which has proven to be the foremost and best marketing strategy for us by far. FA: Another lesson I learned was not to spend our marketing dollars on print media.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

OCTOBER 8, 2008

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) The quality of the leads tends to improve as more targeted media are used.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

OCTOBER 21, 2009

How about a social media browser that integrates social search and sharing across multiple sites? Social media analytics? Sprout Builder In their own words, Sprout Builder is "a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets."

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2009

It can be used to create banner ads, slide shows or Flash-like animations. Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Gickr Gickr is a slick free tool for creating animated GIFs from any collection of photos. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. As an example, if a customer sees a banner promoting a product on Microsoft's MSN and watches a related video on Time Warner Inc.'s

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Top Blogs Used by Reporters & Journalists by Mequoda Daily There are lots of "top" blog lists out there, but which blogs really have influence with traditional media? Why do some companies choose to ignore social media?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20