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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. ” Not just any direct mail, though. ” Not just any direct mail, though.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. Market reach. Auto-responders.

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5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Adopting solus email or direct mail approach which reaches directly to an individual who fits your ICP, alongside broader segmentation targeting tactics can ensure you are getting an accurate personalized message to the right individual. From pens to banners to presentations, your brand will be shown everywhere when you sponsor any event.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

Banner and display ads. Direct mail campaigns. Trade shows. This way of marketing doesn’t interrupt people in their daily lives with ads, banners and unsolicited contact. While the very first banner ads of the internet had an average CTR of 44%, they are now a dismal 0.05%. TV and radio ads. Pop-up ads.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences.

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing. Find out about banner ad sponsorship availabilities. Geo-targeted banner ad s on publication websites or industry portals. Snail mail and email options exist. Pre-printed inserts or regional ads.