WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JANUARY 29, 2007

AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Strictly B2C. Also B2C-focused. Suitable for B2C or B2B advertisers.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

DECEMBER 18, 2008

Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). With Documetics, you get complete tracking—number of times the document was opened, how much time was spent on each page, number of times it was forwarded, printed etc.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

JULY 23, 2009

"By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through."

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. But as night falls and the power mysteriously fails, they head to the basement to look for a breaker, and.some gruesome slicing, dicing, blending and other horrible fates ensue.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. 10 Unusual & Original WordPress Themes by Mashable Sean P.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. One answer to this challenge is provided by "post-click marketing," a.k.a. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys ReadyContacts LEADSExplorer 20

WebMarketCentral

SEPTEMBER 24, 2005

FA: We use multiple marketing methods such as outbound call centers, email, search engine marketing (SEM) , banners, PR, and last but not the least, word of mouth which has proven to be the foremost and best marketing strategy for us by far. WMC: How do you market/promote your business?

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 14, 2009

It can be used to create banner ads, slide shows or Flash-like animations. Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Gickr Gickr is a slick free tool for creating animated GIFs from any collection of photos. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As an example, if a customer sees a banner promoting a product on Microsoft's MSN and watches a related video on Time Warner Inc.'s

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20