Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Lead Management Automation™ powered by Lead Liaison is the perfect complement to your CRM.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Customer Experience Matrix

JUNE 17, 2009

Campaign activities can also be Web behaviors such as clicking on a banner ad. Each activity can be assigned several Web pages to track as goals, allowing reports to show leads moving through a conversion funnel. This also reflects its base in content management software. Nor is there any visualization of the entire campaign.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120