Remove banner help
article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

article thumbnail

Questions and Answers for a B2B Product Launch During an Economic Downturn

Launch Marketing

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HubSpot Product Update Roundup - May 2023

SmartBug Media

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 52
article thumbnail

Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

article thumbnail

Does Marketing Have A Marketing Problem?

Marketing Insider Group

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent.

article thumbnail

How to create a timeline for a successful product launch

ConvertKit

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

article thumbnail

Let’s chat about this product

Martech

In order to advance someone showing high intent along the customer journey,”we need to identify who they are and get help to them,” Simpson said. Simpson recounted one case study where LiftAI’s platform helped increase conversions among high-interest clients from 12 to 18 percent. 5 percent to 2.5 percent—a 5x gain.

Product 93