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Google Interstitial Penalty: It Impacts Brands & What You Must Know

Brightedge

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

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Strategies and Trends for Effective Digital Advertising

Stevens & Tate

Banner ads: These are image-based ads often displayed to the side or above the web content. Examples of native ads include: Paid search ads : As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs).

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Discovered

Kevin Indig

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. The only one who reliably makes money is the shovel seller - in this analogy: Google.

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What Is Paid Advertising?

ClearVoice

Paid advertising can get you seen in places like YouTube, Google searches, social media and more. Common PPC ads are links when people use a search engine or display banners. Advertising spots on a search engine results page (SERP) are usually subject to an ad auction to determine which ads will fit best.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Evaluate Top SERPs. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Would this sentence, phrase or paragraph make sense without the keyword? Or, would it make more sense with another term? Optimize Your Title.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. 41% of all click-throughs in the SERPs go to the top 3 results. 46 percent of Google searches are seeking local information.

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