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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Most marketers understand that links to websites count as “votes” on the web.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. Pardot added features for search marketing. Data comes from several sources.

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The 7 Keys to Mobile Marketing

QuanticMind

According to Think with Google , the average time it takes for a page to fully load on mobile is 15.3 To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. Full screen mobile ads are better at grabbing audience attention than banner ads on small screens.

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Basic HTML Every Marketer Should Know (About Links)

Hubspot

Using a Tracked URL Tracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. To create the URL, use the Google URL Builder to define the campaign, source, and name. Code Display This link for my recent blog article will open in a new window.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Noting that “link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before,&# Scott McLay offers an outstanding guide to link building strategies, considerations, methods and tools. Post on Google Buzz. . ** 5 Stars. Related Post. Share this on Bebo.

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Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

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How to Promote Your Content Online in 2023

seo.co

Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links. For the most part, these are intended to serve as navigational tools, giving users the chance to easily find your other posts and also to help Google understand how your internal pages relate to each other.