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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Adobe Experience Cloud Blog

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Y ou can also find current search data on your brand name by using a tool like Google Trends. Reputation: Does the information presented in your native ad help develop the company as a trusted expert or thought leader? Diesel, a popular fashion brand, included programmatic ads as part of their multi-channel campaign last fall.

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3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Adobe Experience Cloud Blog

He googles “student loans Austin Texas”, visits United Heritage Bank and is presented with a banner ad for college financing. Embrace Emerging Channels. Creating a connected customer journey across all channels is now vital to engaging and retaining consumers. Then, you needed a landline to access account balances.

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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Adobe Experience Cloud Blog

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. At Marketo, we’ve been using “ content marketing ” since before the strategy even had a name, and since the beginning our blog has been at the center. Social validation. Fast page load.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

You can also use advanced Google search operators directly in the search bar to get advanced filtered results. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. Dive Deeper: How to Write Content for People and Optimize It for Google.