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What is Banner Blindness? How Can You Avoid It?

Hubspot

This routine has led me to mostly ignore what's usually right underneath the navigation bar: a banner ad. What I'm participating in — by mentally blocking out this banner ad — is called banner blindness, and may be a reason why your banner ads are underperforming. What is banner blindness, and why should you care?

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Include 20 images in Facebook posts instead of the previous limit of four. connecting contacts to contacts or companies to companies).

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. All of the alternatives below have stronger privacy protections built in. But it’s not a UGA replacement.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. organic SEO) can we leverage?

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Facebook was opened up to the public in 2006. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Twitter emerged at the SXSW conference in March 2007. MarketingSherpa ). WordStream ). Across all age groups, 43% of people trust social media advertising.