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LeadSloth
AUGUST 11, 2009
Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? For B2B keyword and ad testing, we tread with a bit more caution.
LeadSloth
JANUARY 12, 2010
Steve Woods , CTO, Eloqua. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Steve Woods, CTO, Eloqua ( @stevewoods ). Matthew Quinlan , VP Field Operations, Loopfuse.
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