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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. Your pricing will vary based on your traffic volume.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles. YouTube is an online community just like Facebook or Twitter. Engage with other accounts.

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How to Create Compelling Content for Native Ads

ClearVoice

In contrast, native ads usually only have a headline, description, and featured image. The goal of native ads is to get clicks and take traffic to the advertiser’s own page. Native ads vs. display ads. Display advertising is another type of paid marketing campaign that uses visual ads to get clicks. Native video ads.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. They also drive traffic to your product pages. Brand awareness. Consideration.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles. YouTube is an online community just like Facebook or Twitter. Engage with other accounts.

Youtube 100