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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. Think about the people trying to sell online display, print, radio and TV advertising right now—they're desperate. It makes you look like the big dog.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Test it on business cards, banners, Web pages, letterhead, coffee mugs, name tags, anywhere you can imagine that it might show up some day. Today’s logos appear in browser bars, online ads, in print and display advertising, and more.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

"By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." New to the list of PPC providers this year is Facebook.

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Top Internet Advertising Networks

WebMarketCentral

AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Strictly B2C. Also B2C-focused. Suitable for B2C or B2B advertisers.

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media? What to Watch Out For There really doesn't appear to be much in the way of a downside to this service.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

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Catch Some Buzz from Alltop

WebMarketCentral

Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story.

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