KoMarketing Associates

OCTOBER 20, 2016

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. What a novel idea, right?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Could it be the article is too long?

Newsletter 100

Newsletter Digg Work Management Banners 100

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. As Larry W.

Content 100

Content Banners Newsletter Validation 100

Content Standard

JANUARY 9, 2018

And greater scalability means that content can become more specialized than ever before. One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Custom Content with a Personal Touch.

Newsletter 64

Newsletter RSS Custom Publishing Eye-Tracking 64

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech Advisor

APRIL 9, 2020

An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, special offers and more, writes, Ugi , founder and CEO of Contenthorse. For example, in a pop-up copy, offer anyone who subscribes to your newsletter a certain discount on your products or services.

Newsletter 53

Newsletter Intent Marketing Automation Services Landing Pages 53

Sprout Social

FEBRUARY 15, 2023

This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. These organize the content your visitors see first. Banner image is the large graphic at the top of your YouTube channel.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

Contently

MARCH 26, 2021

I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. I agree that brands should invest a big chunk of the pie on content. The compounding returns on content is massive. How we should spend our money.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

NuSpark Consulting

MARCH 3, 2016

Why did you write it? You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Write a blog post providing an overview of the white paper. Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

ClearVoice

NOVEMBER 2, 2018

The answer to that question depends on the business goals for the content you want to create. Before you begin hiring freelance talent, define the purpose and goal for each assignment to ensure you attract candidates with the skill sets to match the type of writing required. You need content. That means you need a writer.

Copywriting 111

Copywriting Content Click Rate Social Media 111

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. It’s meaningless – and worse, harmful – to simply slap a Black History or Pride Month banner on your website.”

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Optinmonster

NOVEMBER 11, 2023

13 Different Types of Emails With Examples The Welcome Email The Offer Email The Survey Email The Request Email The Newsletter Email The Free Gift Email The Value Email The We’re Hiring Email The New Product Email The Reorder Email The Abandoned Cart Email The Announcement Email The Anniversary Email 1. Let’s go! How cool is that?

Lead Ranking 76

Lead Ranking Newsletter Email Marketing Lead Scoring 76

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. Writing and blogging services?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Convince & Convert

AUGUST 26, 2015

It’s estimated that over 60 million new pieces of content are published online every second. Articles themselves—and “article” may also include blog posts, for this discussion—are the long-form dinosaur of content in the internet age. Content must draw attention. Content must engage.

Banner Ads 153

Banner Ads Paid Search Agency Banners Social Media 153

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. The writer gives you content for your blog or newsletter.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. Plan, but don’t be a slave to your content calendar. Click To Tweet.

Paid Search Agency 86

Paid Search Agency Content Enterprise Management Banner Ads 86

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hubspot

DECEMBER 24, 2020

But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears. Here's why: Gone are the days of keyword-stuffed content designed only to drive up SEO values. Signing up for email newsletters or product updates.

Copywriting 100

Copywriting Examples Tips Customer Satisfaction 100

ClickZ

FEBRUARY 25, 2020

The themes that have been designed for maximum conversion rates, do so by strategically highlighting key content areas, adjusting landing page functionality and ensure responsive user experiences across all devices. Unlike static posts, ‘slide-ins’ are found to significantly increase the click rate of the banner.

Amazon 114

Amazon Effectiveness eCommerce SERP 114

ConvertKit

NOVEMBER 20, 2020

Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. This, in turn, makes us more interested and invested in the content and more likely to become a paying customer. You can write emails as long or as short as you like. Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Hubspot

AUGUST 20, 2018

If you don’t know what your audience cares about, you can’t start writing for them. Before you write, research. Whether your headline appears in a newsletter, a popup, or a YouTube banner , a number will make it stand out. Numbers work this way because words and images make up most of the content we see each day.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Outbrain

AUGUST 22, 2021

Write a blog post, create a dedicated landing page for webinar registration, use pop-ups and banners to inform website visitors about the event. This is a long-term strategy that leverages the valuable content of past webinars, and it relieves the pressure of having to constantly create new initiatives. Sponsored newsletters.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Write a blog post providing an overview of the white paper with a link to it. Newsletter. Make sure the release includes links to your website and other appropriate content. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Some started sharing content online before they started the company, and some after.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

SendX

MARCH 6, 2020

Newsletters are sexy. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Newsletter vs Marketing Email - what's the effin' difference?

Newsletter 196

Newsletter Best Practices Internet Marketing Burn Rate 196

SendX

MARCH 6, 2020

Newsletters are sexy. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Newsletter vs Marketing Email - what's the effin' difference?

Newsletter 195

Newsletter Best Practices Internet Marketing Burn Rate 195

BenchmarkONE

MARCH 26, 2020

Make sure that the webinar is content rich with a focus on being informative rather than just trying to sell a product or service. Write an Agenda. As soon as you have the process mapped out in your head, write it down. Decide on Timing. Now it’s time to think about when you want to have the webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. Content marketing allows journalists to spend more time doing the work they love.

Storytelling 59

Storytelling Content Marketing Paid Search Agency Advertising Agencies 59

ConvertKit

JUNE 21, 2021

Write down a few sentences answering your question, then keep it close by—you’ll need to continually refer back to it throughout the rest of our timeline. Create your launch content. Creating content in advance helps you focus on more important things as you get closer to your launch. Finalize your launch content.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142