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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! The Content Marketing Imperative. How do we do that?

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How to write a kickass content marketing brief

Tomorrow People

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context. What comes next?

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook).

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5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about.