61% of Marketers Cite Email Subscription List Growth Over Past 12 Months
KoMarketing Associates
NOVEMBER 9, 2021
On the customer side, most (83%) say they have made a purchase in direct response to an email they received from a company. Email has long been an effective tool for marketers looking to establish relationships with customers. It outperformed SMS by 92% and banner ads by 39%. Driving Revenue Through Email Marketing.
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