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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. utm_medium : The marketing medium (i.e.,

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Is display advertising still effective?

Bannerflow

For years now, bloggers and writers have been declaring the end of this advertising format. This could be considered a worrying statistic for online marketers. However, there is more to this than it first appears; there has been pushback from online media. Poor quality banners are partly to blame.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

This year I switched from Typepad to WordPress , and I’m creating a new banner to reflect the changes. When’s the last time you reviewed your site or blog banner? The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

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E-Newsletter Review: How’s Your Ezine?

Writing on the Web

She sends out a monthly HTML formatted ezine with a branded banner, one article, and a side-bar bio and photo of herself. Blog this on Blogger. She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Share this on del.icio.us.

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Net Neutrality: Others Are Mourning Its End, But Advertisers See A Silver Lining

QuanticMind

While it’s true that the end of internet neutrality may present problems to bloggers, businesses and entrepreneurs, however, online paid search advertisers may see a silver lining. In order to see why, let’s take a look at what the end of net neutrality might mean for both users and online advertisers.