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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Banner Ads. Banner ads are a common form of online display advertising.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). YouTube and Video Marketing Trends.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

I’m sure you’re familiar with the standard formats used in paid advertising – banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. And with the number of organic links on a Google SERP decreasing to an average 8.5,

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. LinkedIn for B2B Marketers.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. 70% of marketers are actively investing in content marketing. Similarweb is a free tool to use.