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Is display advertising still effective?

Bannerflow

Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? Poor quality banners are partly to blame.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Don’t just partner with generic “lifestyle” bloggers. Send updated banner ads, text links, product shots and landing pages. Interactive options like pop-ups, floating banners and slide-in ads stand out versus static banners. According to studies, they outperform banners by at least 2-3X.

Tactics 40
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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different.

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How to Create a WordPress Notification Bar in Minutes

Optinmonster

A WordPress Notification Bar, or floating bar, is a banner that’s displayed on your site. Whether you’re a blogger or eCommerce owner, you can use these alerts to boost your conversions. Fortunately, it’s incredibly easy to display a notification bar on your WordPress site. Click Display Rules.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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17 of the Best Examples of Beautiful Blog Design

Hubspot

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Plus, we like that the number of shares is displayed in each post preview -- that's a great form of social proof.

Design 101