Digital B2B Marketing

JUNE 4, 2013

Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. Online banners may be a good compliment to some of these tactics and with a significant investment could directly left some of the other results. Direct Mail. Telemarketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 27, 2012

Now, with a new Social Retargeting offering from Bizo, you can buy banner ads targeted only to people that click on content you share, even when it isn’t your content. Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

FEBRUARY 25, 2014

Even some of the best brands fall for the worst marketing tactics at times. Do you like pop-ups and banners that take over your screen? Strategy banners Email Spam Toyota' As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule. Image of a wall plaque available on Amazon.com.

Rules 100

Rules Paid Search Agency Banners Barriers 100

Digital B2B Marketing

OCTOBER 29, 2013

Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. every publisher reports the audience likes their specific publication best.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

JANUARY 22, 2013

Collected from registration forms, browsing behavior or appended offline data sources, collecting online data is an imperfect process at best. Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. However, the problem with online data is it is inherently dirty.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

SEPTEMBER 13, 2012

Back It Up Most people will never look for the support, but the few that do are your best prospects. Deliver On Every Frame With Flash (or other animated) banners, do not assume someone sees your message from start to finish. You can still create layers of meaning and nuance, but you cannot allow the layers to obscure the message.

Rules 100

Rules Advertisements Advertising Eye-Tracking 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers. Promoted Tweets. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100