10 PPC Metrics You Should Monitor in Google AdWords
LeadSquared
OCTOBER 26, 2017
Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. High quality score (means high ad relevance) –> higher ad position –> more clicks –> Higher CTR –> Lower CPC + High quality clicks. 2) Click Through Rate (CTR). 4) Conversion Rate.
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