The Point

JUNE 17, 2016

What’s more, today’s dominant advertising channels – banners, text ads, emails – don’t hold the same mystery that print ads did in their day. Marketing is now more about the right data. Marketers care more about segmentation than tag lines. Copy has become an afterthought.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 100

The Point

JANUARY 24, 2017

Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. Offer an additional incentive to people who pre-register.). Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. The results were dramatic. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

SEPTEMBER 17, 2014

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

AUGUST 19, 2010

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Tags: B2B Marketing Banner Ads Interactive Design Online Advertising Online media Adobe banner ads banner design interactive design online advertising.

Banner Ads 100

Banner Ads Banners Ads Opt-in 100

The Point

APRIL 5, 2011

If you simply must get some indication of a direct mail campaign’s potential merits before committing to even a limited test, then consider using online media — email, PPC, or banner ads, say — to test message, audience, offer or creative. Then use those results to alter your direct mail design if necessary.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100