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Paul Gillin

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No “[Workforce brand ambassador programs are] a win/win. No longer will marketers schedule an email campaign for Wednesday morning at 10 AM.