Digital B2B Marketing

APRIL 9, 2013

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position.

Ads 100

Ads Banner Ads Banners Effectiveness 100

Digital B2B Marketing

APRIL 11, 2012

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

AUGUST 14, 2012

What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news?

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The bigger that movement or change is, the harder your marketing needs to work to overcome resistance to change. The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 17, 2013

You like seeing retargeted banner ads. You talk about the days before ad exchanges. You believe serving a banner to every internet user is your inalienable right. You talk to friends about your work and only slowly realize they have no idea what you are talking about. You wish for the days before spam filters.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

OCTOBER 15, 2013

Alternatively, check out the work BlitzMetrics is doing for some B2B marketers. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. What if you could integrate links to your content in other sites, not as ads but as related or additional content? Advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 3, 2014

We’ve all seen the promotional emails, banner ads and Tweets. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Free white paper! Free webinar! Free eBook! It’s Free! It’s Free! Transactional Content Marketing.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100