Remove sales search-engine url
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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Paid Search. Here we go: Website. Online Display.

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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Hubspot

So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. Keywords are certain words that search engines identify and target based on what audiences are searching for. By tracking keywords, you can optimize your content to rank higher on search engines and grow your audience.

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark Consulting

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. LinkedIn Example: How has technology improved the performance of your sales staff?

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Banner ads/enewsletter sponsorships.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Banner ads/enewsletter sponsorships.

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Why you should consider centralizing your search keyword lists

Biznology

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.