17 Ways to Promote Your White Paper for Lead Generation
NuSpark Consulting
MARCH 3, 2016
There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Paid Search. Here we go: Website. Online Display.
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