Digital B2B Marketing

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Barely better than a banner ad will never be a claim to fame.

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. One of the emerging trends in online advertising promises to make this possible. CRM retargeting is similar.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

If you think click rates on banner ads are bad, this should be a wakeup call. Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever. One thing is immediately clear reading this list: every application here delivers a core service of a company or product.

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7 Point Checklist for Retargeting Campaigns That AREN’T Creepy

Digital B2B Marketing

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Online Marketers are Creepy , but they don’t have to be!