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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Feature videos on your website.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

The system can send notification messages to the person who completes the form and to someone else (e.g., Campaign activities can also be Web behaviors such as clicking on a banner ad. The system can exchange data with Salesforce.com, NetSuite and Microsoft CRM Dynamics, but does not allow field-by-field update rules.