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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? co-exhibiting at trade shows and conferences. ” Not just any direct mail, though.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? Matt Heinz: So they, based on knowing the IP address, and knowing the sort of profile of the individuals, they can put your message into remnant banner ad space across the web. Paul Roberts: Never.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

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Top 16 Content Marketing Trends to Know (With Examples)

ClearVoice

For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Deloitte University Press ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Deloitte University Press ).

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you run banner ads, that’s outbound marketing. Image Source. Social media.