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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. That’s because online releases are submitted to major search engines, industry journals and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course, promote it via social media.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. Online releases are submitted to major search engines, industry journals, and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course promote it via social media. Social Sharing.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

With B2B PPC, you can pay to have your ad appear at the top of Google’s search results or on another website for immediate exposure; paying for direct impressions and engagement cuts wasted ad spend. Some common PPC ad formats and their benefits include: . How Does B2B PPC Work?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Social Media Examiner. . Top. . . .

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Event Promotion: 35 Creative Ideas For Your Next Online or Hybrid Event

SpotMe Blog

Event Promotion Ideas for Social Media. Create a Digital Channel for Attendees to Network Pre and Post Event. And carryover to post-event social connections extends your brand reach, encouraging an even greater ROI. Make Sure Your Event Website is Fully Updated and Optimized To Pull You Into Google Events Lists.